Promperú is a Tourism Specialized Technical Agency of the Peruvian Ministry of Foreign Trade, responsible for the Promotion of Peru in exports, tourism, and image.
***The client needed to encouraging tourism to Peru during two weeks of discounts on packages and tourist services for the Argentine market.
Before diving into the design, I did a competitive analysis with another argentinian top travel offer websites to understand how they approached this feature.
I realized that we need to (1) inspire people, (2) clear, well-defined paths and decision pointsand (3) show the key information —prices and policys— as soon as possible.
The campaign accomplishes the goals of improving brand awareness and growing conversion rate. Additionally, now this product was used by the client to another campaign now for the Chilean market "peruweek.cl"
UX/UI Design Consultant
Strategic Alliances Promperu
September - November 2017
Information Architecture
User Flow Research
User Interface Design
HTML5 + CSS + jQuery
Instead, we decided to present our products as soon as your shoppers visit the homepage or first-level category page. This ensures your shoppers see products within two clicks.
As smartphone screens grow larger, and people are spending more time on mobile overall, consumers are booking more travel on mobile. That's why Mobile browsing represented 92.5% of the total.
Since re-launching the site in September 2017, its mobile sites now render and fully load 69% faster. Further, The conversation has improved significantly.
In this project I decided to redesign my whole design process by putting more focus on usability, engage and conversion rates. The final result looks very clean, useful and inspirational and that works very well.
More thoughts & work at:
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