Promperú is a Tourism Specialized Technical Agency of the Peruvian Ministry of Foreign Trade, responsible for the Promotion of Peru in exports, tourism, and image.***
The client needed to encouraging tourism to Peru during two weeks of discounts on packages and tourist services for the Argentine market.
Before diving into the design, I did a competitive analysis with another argentinian top travel offer websites to understand how they approached this feature.
I realized that we need to (1) inspire people, (2) clear, well-defined paths and decision pointsand (3) show the key information —prices and policys— as soon as possible.
The campaign accomplishes the goals of improving brand awareness and growing conversion rate. Additionally, now this product was used by the client to another campaign now for the Chilean market "peruweek.cl"
UX/UI Design Consultant
Strategic Alliances Promperu
September - November 2017
User Flow Research
User Interface Design
HTML5 + CSS + jQuery
In this project I decided to redesign my whole design process by putting more focus on usability, engage and conversion rates. The final result looks very clean, useful and inspirational and that works very well.