Carlos Ambia

Dominus — Providing sensorial features of a unique experience.

Dominus is a Peruvian company that brings their best fruits to the most demanding consumers of the world based on integrity and quality principles.

***

Project

The client wanted an easier and more inspiring way to tell their story through a website.
Process

The project needed special effort into Information Architecture and UI Design. So we decided to spend a lot of time in revising the Content Flow Chart and media content available.

I iterated aggressively until I feel it has perfectly accomplished the goals.
Results

We execute the product successfully. The storytelling of the brand was an orderly and attractive way.

Involvement

UI Designer & Front End Developer
Client

Dominus SAC
Date

February - June 2018
Team

David Delgado
Toolbox

Skills

Information Architecture
Art direction
User Interface Design
Icon Design
Front End Development

Mobile firstness

Mobile Web Design Isn’t a Niche.

As smartphone screens grow larger, and people are spending more time on mobile overall, consumers are booking more travel on mobile. That's why Mobile browsing represented **92.5%** of the total.

Since re-launching the site in September 2017, its mobile sites now render and fully load **69% faster**. Further, The conversation has improved significantly.

***

I felt quite challenged trying to design a product easy to navigate and at the same time graphically attractive for the users. The result was very far from my first idea but I love it.